From Michigan Mama to Multi-Passionate Entrepreneur
Embracing ADD and Empowering Focus Variant Entrepreneurs
Behind the person
My story
Nearly 10 years ago, I took a wild and crazy leap into the blogging world and started follow My Arrow.
As I was growing my blog, which hit 5-figure months a few years in, I spent thousands on one-on-one coaching and masterminds, gobbled up every course I could get my hands on, only to discover that what I really needed was to take a step back and decide what MY goals were.
Now, within all of that heavy realization, an opportunity knocked on my door to join the Ultimate Bundles team.
In the spring of 2022, I found myself taking the reins and buying the entire company! 🎉
Can you believe it? From humble beginnings as a blogger in my PJs to becoming the proud owner of Ultimate Bundles, it’s been a journey filled with challenges, triumphs, and dreams coming true.
Still, my story doesn’t end there.
Over the past few years, I’ve been quietly offering one-on-one coaching to fellow entrepreneurs, sharing the wisdom I’ve gained from my own experiences.
Seeing their businesses flourish and their confidence soar has been an absolute joy, and it’s what inspired me to create The Focus Variant.
Now, I not only have my original blog and Ultimate Bundles, but I have also started additional adventures with Live Ultimately, She’s Got It Together (also a podcast I co-host with my sister), and The Focus Variant (because I saw a need for affordable coaching geared toward those with unique brain wiring like me).
You see, I know firsthand how tough it can be to navigate the world of entrepreneurship, especially when you’re wired a little differently. As someone who embraces my ADD, I’ve learned to harness my unique strengths and turn them into superpowers. And now, I want to help you do the same.
TL;DR? I Gotch you!
As a serial entrepreneur, CEO of a multi-million dollar business, and proud ADD embracer, I’ve learned to turn my neurodivergence into my superpower.
With a wealth of experience founding successful companies and a commitment to staying active in the trenches, I’m here to help you shatter self-doubts, embrace your unique strengths, and create the business and life of your dreams – all with a touch of Michigan charm and the seal of approval from Shark Tank’s Kevin Harrington!
2015
Created My First Blog
Started followmyarrow.com, a leap into the blogging world.
2016
Monetized by sharing affiliate offers
Leaned from purchasing The Genius Blogger’s Toolkit just how I could monetize my growing blog.
2017
Joined the Ultimate Bundles Team
Joined the Ultimate Bundles team as the go-to person for customer service.
2018
Promoted to Manager of Customer Happieness
Loved the company vibe and was excited to put my stamp on the customer service department.
2019
Created my First Product
Took my monetization goals up a notch and created my first product to contribute to an Ultimate Bundles bundle.
2021
5-figure monthly Blog income
Thanks to my affiliate marketing and product creation I was able to pull in a healthy full-time income.
2022
Purchased Ultimate Bundles
Acquired Ultimate Bundles, transitioning from a blogger to the company’s owner. Wow!
2023
Launched a successful lifestyle membership
Dove headfirst into the membership scene with a now popular alternative to bundles.
2024
officially launched my coaching membership
Launched The Focus Variant, an affordable coaching program tailored to focus variant entrepreneurs, leveraging my experiences and expertise to help others achieve success on their own terms.
… to be continued
YOU SEE
I KNOW FIRSTHAND
HOW TOUGH IT CAN BE TO NAVIGATE THE WORLD OF ENTREPRENEURSHIP, ESPECIALLY WHEN YOU’RE WIRED A LITTLE DIFFERENTLY.
As someone who embraces my ADD, I’ve learned to harness my unique strengths and turn them into superpowers. And now, I want to help you do the same.